Desktop Central is now Endpoint Central!
Starting May 2022, we are rebranding from Desktop Central to Endpoint Central. This applies to the on-premises, cloud and MSP versions. After 16 years of exciting growth, we have set forth to update our identity.
It is surely a difficult decision to let go of a name that has served us well for 16 years. But since our inception in 2005, we have largely evolved and expanded. The moniker 'Desktop Central' no longer adequately mirrors us. This rebranding is our attempt to create an identity that is synonymous with the length and breadth of our offering while still holding prudence for the future market. And the name 'Endpoint Central' succinctly encapsulates who we are and brings justice to our feature-set.
Please be assured that
- Nothing aside from the name and logo has changed.
- This revamp is not born out of a merger or acquisition.
- Endpoint Central will work exactly like before.
- This revamp will not affect any of your business with us.
- Our addresses and contact numbers remain the same.
Our journey of 16 years
Age of Client Management Tools
Around the late 2000s, organizations increasingly started automating the administration activities that were otherwise being done manually. This market functioned under the name Client Management Tools.
In 2004, we built Desktop Central right from scratch and launched as a Client Management Tool. Desktop Central, right from debut, stood apart from other vendors in the thoughtful provision of features like Distribution Server for bandwidth reduction, Power Management as a 'Go Green' initiative, etc.
Evolution of Enterprise Mobility Management
Around 2010, mobile devices entered the radar of IT organizations. And in response, Mobile Device Management (MDM) was born. As mobility blurred the boundary between the personal and the professional, around 2012, MDM evolved into Enterprise Mobility Management (EMM) which offered increased security. EMM also supported BYOD among other things. It was this adaptation to BYOD then, that helped us survive the pandemic now.
It continued to grow as a stand-alone market since CMT vendors could not easily absorb EMM due to architectural constraints. But in 2013, we catered to this need and introduced EMM in Desktop Central. We became the only vendor after Microsoft to unify EMM and CMT into a single product!
Inception of Modern Management
Following this, MDM got redefined to ‘modern management’ with the increasing adoption of Windows 10. Modern management denotes the endpoint management that is delivered via cloud-enabled services.
In 2016, Desktop Central was added to AWS and Azure marketplace. We are one of the first vendors to provide EMM capabilities as well as support to both legacy Windows OS and Windows 10. This way, we bridged traditional management and modern management. We also equipped the users with zero touch enrollment and autopilot mode.
Rise of Unified Endpoint Management
Following the launch of Windows 10, around 2018, organizations increasingly started looking for a single vendor and a single platform to manage desktops and mobile devices. This lead to the convergence of CMT and EMM into Unified Endpoint Management (UEM).
Catering to this trend, we enabled users to automate day-to-day device management activities - from onboarding to retirement, across hybrid workspace and highly heterogeneous OS ecosystems (including chromeOS and tvOS) and endpoints like desktops, smartphones, tablets, servers, point-of-sale devices, thin clients, IoT, wearables, kiosks and other network components. In 2020, we launched Desktop Central Cloud.
What's next?
Going forward, we believe the market is marching towards a hybrid environment with the mix and match of on-premises and cloud instances, virtual machines and physical machines, conventional workforce and distributed workforce, office and remote users. And we are ready for that! While not exhaustive, our roadmap includes tight integration between Endpoint Security Management and UEM, along with a feature-set that meets our users' ever-evolving needs.